Is a Website Template Right for Your Brand? Find the Perfect Fit

Not sure if a website template for your brand is the right choice? Choosing the perfect template can save time, effort, and stress—if you know what to look for. Here’s how to find the best match without regrets.

1) Pick the Right Platform for Your Website Template

Before you even think about a website template for your brand, get familiar with the website builder first. Most platforms offer free trials—use them! I’ve tested almost all of them and ended up sticking with Showit before even building my site. Take the time to explore your options so you don’t waste money on a platform that doesn’t fit your needs.

2) Test Free Website Templates First

What if DIY-ing your website just isn’t your thing? No shame. Play around with the free templates most website builders provide to see how easy (or frustrating) it is to customize. If it feels like a nightmare, maybe DIY isn’t the way to go.

3) Choose a Website Template in Your Niche

This is a major time-saver. A photographer’s website and a marketing agency’s site might look similar, but they serve totally different purposes—like showcasing a portfolio vs. selling services. Picking a niche-specific template means less work for you.

4) The Layout & Vibe Should Feel Like YOU

Templates are super customizable, but if the fonts, colors, or overall aesthetic already align with your brand, that’s a win. It’s just easier to tweak something that already feels right.

5) Pay Attention to the Details

Does it include everything you need? Blog pages? A shop section? Space for your CTAs? If you have to completely rework the layout to make it work, it’s probably not the one.

Final thoughts

The right template should feel almost like your brand already—it just needs a little tweaking to make it fully yours. So test, explore, and don’t settle for something that doesn’t fit.